MyStrategicMarketer.com

My first presentation ...

Last week, I did my first presentation for the National Speaker's Association's Cavett Institute, and I had a bit of an epiphany ... anyone who knows me know that I don't love the idea of speaking in front of the room.  I'd rather leave that to my clients.  But there was something surreal about having people come up to you afterwards and say, "This is exactly what I've been looking for!  I'm so glad you were here today."  It redeems the panic attacks and makes your fears and apprehensions seem so small and irrelevant.  Hopefully, there will be more presentations to come, and I'll learn to enjoy them.

For the presentation, I put together a workbook that outlines the process that we take our clients through to help them determine their Marketing Gamplan.  It also guides us as we build their websites and other marketing tools.  Since most of you weren't at the Cavett Institute, I want you to have it, too.  You can download the "Getting Unstuck:  Developing a Marketing Gameplan that Works" Workbook here!

I'll give anyone who downloads the workbook a free 45-minute Strategic Planning Session to go over the workbook and answer any questions you may have.  Email me to schedule your time:  Misty@MyStrategicMarketer.com.

Happy Summer!

A Solution to Email Delivery Problems

I'm not sure if there's something in the water in Cyberspace, but whatever it is, it's been hassling my email lately and I've had random delivery problems galore.  We aren't blacklisted, but we've had problems with emails bouncing back, emails not getting through but no bounced message, and more. 

And to my chagrin, it seems that nothing we try fixes the problem.

Rather than bore you with all the solutions we tried that failed, or explain to you why we were having these problems in the first place (we aren't alone ... because of the increase of SPAM, incoming mail servers are getting pickier and pickier about how the email they accept must be set up, blacklisted or not), I think we've found the solution:  www.dnsmadeeasy.com.

These people are dedicated to making sure your email gets through ... and they're some of the most respected email delivery experts in the industry.  They offer a lot of services that can be confusing, so here's how you find the service that I'm talking about:

From the home page menu, click "Mail Services."
SMTP Services > Read More

You'll learn more about what the service offers, and the best part is it's only $14.95 /year!  A major bargain.  If you've been having email problems and you're interested in giving them a try, they offer a free 30-day trial; You'll have to call and talk to a live person in order to set up an account (a minor inconvenience ... they want to make sure spammers aren't trying to utilize their service and they're very easy to work with; no high-pressure sales).  They'll email you further instructions as well as your trial access information.

Let me know how it goes!

The Seven Most Common Marketing Mistakes Speaker's Make

Ever feel like you're spinning your wheels when it comes to marketing your business?  It can be both an exciting and scary endeavor, even for those of us that have been doing it for a while.  A few wrong moves can hinder your best efforts.  I've written a new article called "The Seven Most Common Marketing Mistakes Speakers Make" and thought I'd give you a little tease: 

The Seven Most Common Marketing Mistakes Speakers Make

1. Spending time and money on marketing tools before establishing a business development strategy
2. Speaking on multiple topics--targeting a broad audience
3. Approaching key decision-makers before it's time
4. Undervaluing or overvaluing your products services or programs
5. Getting an assistant or administrator to do your "dirty work" (ie misdiagnosing your marketing problem)
6. Spending investment dollars in the wrong places
7. Losing the game in your mind

You can read the full article here. 

We're taking the plunge ...

So we've decided to take the plunge into the wide world of blogging ... and we're quite excited about it, I might add!  There are so many things that I want to share with people just like you who are trying to grow their business:  things I'm learning, new distinctions we come up with when we're coaching our clients, great resources that I think will serve you as you're growing your business ... this is the perfect forum for us.  So welcome aboard!  It's going to be a fun journey!