Help! They aren't paying attention to me!
When was the last time you had a bad experience with a pushy telemarketer, or a clueless store associate, or an intimidating car salesman? These experiences have an interesting affect on us … they can trick us into thinking that we have to develop skills like theirs for “overcoming objections” and “getting to Yes,” and they simultaneously scare us into thinking we have to become these pushy people if we want to get clients and be successful.
It’s really much simpler than this. To get customers, we have to first sell ourselves on what we offer. We do this by understanding who we serve and what they need, and packaging ourselves to solve their problems in a way that they want to buy. When we believe in what we offer, we have a confidence in the marketplace that you can’t fake, and it’s very important to our success! So SELL YOURSELF FIRST.
The next step in the process comes up as a challenge for people almost every time I speak, and on almost every Strategy Call I do with new clients. “What if my customer doesn’t even know they need these skills?” or “What if they don’t know they’re missing something?”
exactly, I found myself in such situation when i was first into the market and was frustrated thinking all these...thats a nice post Made me think about my past days market strategy..haha feel crazy about those thoughts now
Posted by: Automotive Web Design | June 27, 2008 at 06:55 AM