Move beyond silent desperation to grow your business!
I locked myself in the basement for two weeks working on the
new program, “Marketing YOU! A comprehensive marketing philosophy for growing
your business.”
There was one area that I think is so crucial to this philosophy that I developed an information-packed report just for you. Here’s a sneak peek …
Manipulation-free Marketing
What you need to know to book new business *almost* effortlessly!
I’ve been looking for a new dining room table, and I’ve
discovered that I dread walking into furniture stores. It’s like walking
onto a used car lot. Eyes following your every move, people waiting to
catch your attention so they can “introduce themselves” and “help you find
something.” If you’re like me, you just want to look around. If I
see something I like, I’m not shy about asking for help.
Wouldn’t it be nice if you could just peek in the window,
see if there’s a dining room table that piques your interest, and if nothing’s
a fit, you could save everyone some hassle? I’m really not interested in
looking at the office furniture, even though they’ve got some “great new
styles,” and I don’t need someone talking me into a table I don’t like.
When I don’t think I’m interested and feel coerced, alarm bells go off in my
head. I don’t trust that person.
And God knows that I don’t want to be that salesperson when
I’m talking to people about my business. For many speakers, consultants
and coaches, they started their business because they wanted the opportunity to
share their knowledge and expertise, and they wanted to enjoy more
independence, contribution, or financial freedom. All noble goals,
right? The problem is no one cares why you went into business or why
you’re good at what you do, and if you’re not careful, you end up sounding
like a furniture or used car salesman who is trying to trick someone into
buying his stuff.
Frank
Rumbauskas, author of Never Cold Call Again!, says, “One of the greatest
challenges facing independent professionals today is how to generate new
business. Professionals are not salespeople, nor do they want to be; in
addition, actively attempting to sell oneself can easily tarnish one’s
professional image. How, then, to attract new clients, without the sales pitch?
Establish yourself as the recognized expert and authority figure in your field.
By doing so, you gain the immediate respect and trust of your prospects.”
