The Seven Most Common Marketing Mistakes Speaker's Make
Ever feel like you're spinning your wheels when it comes to marketing your business? It can be both an exciting and scary endeavor, even for those of us that have been doing it for a while. A few wrong moves can hinder your best efforts. I've written a new article called "The Seven Most Common Marketing Mistakes Speakers Make" and thought I'd give you a little tease:
The Seven Most Common Marketing Mistakes Speakers Make
- Spending time and money on marketing tools before establishing a business development strategy
- Speaking on multiple topics--targeting a broad audience
- Approaching key decision-makers before it's time
- Undervaluing or overvaluing your products services or programs
- Getting an assistant or administrator to do your "dirty work" (ie misdiagnosing your marketing problem)
- Spending investment dollars in the wrong places
- Losing the game in your mind